Pangea design specializes in visual identity and branding for clients within in both the public and private sectors.

Since 1997 we have designed more than 180 brands. An effective strategy is the basis for a well-designed and functional visual identity to build new brands or strengthen existing ones.

We believe that a long-range design perspective is necessary for brands to communicate effectively in a rapidly changing market.

Our design is always deeply rooted in the needs of our clients – not design for the sake of design.

Design is serious business and can play a major role in profiling your company's or organization's products and services. Innovative design gives a competitive edge.

Products and Services:

IdentiTool

IdentiTool allows anyone to create content aimed for both print and the web, while maintaining full control of an organizations visual identity. Print advertisements, letters, business cards, posters and animated banners are just a few examples of the types of content which can be easily created using this online tool. No graphics design skills are required.

Key features:

– Saves time and money
– Requires minimal training
– Maintains an organizations unified visual identity
– No graphics design skills required by the user
– Always available online 247

IdentiType

Pangea design is one of the few design-driven agencies in Sweden with its own in-house typeface development team. All typefaces developed for external clients are designed by our talented Identitype team.

Popular typefaces developed in-house include: BerlingNova, Dagny, SEB Basic and others.

As with design, your own typeface can play a major role in profiling your company's or organization's products and services.

IdentiTest

As part of profiling a company's or organization's visual identity, we at Pangea design have a set of strategies packaged under a service we call "IdentiTest".

IdentiTest is an evaluation system for testing visual identity which tests relevance, function and esthetic.
IdentiTest is a stand-alone service and requires no further commitment with Pangea design.
IdentiTest streamlines your internal resources and enables them to focus on other work.

With our help you'll receive, within two weeks time, a thorough and relevant review of your visual branding/identity.

For more information about Pangea design contact:
Jan Abrahamsson, CEO +46 70 983 49 60
jan.abrahamsson@pangeadesign.se